Comedian and podcaster Russell Brand released a pay-per-view comedy special exclusive to Rumble on Tuesday.
Brandemic, Rumble’s first pay-per-view endeavor, is available to purchase for $19.99.
“Rumble is the natural home for my new comedy special ‘Brandemic,'” the comedian said of the special’s launch.
“Ask yourself, could this special be on the mainstream media–and did it originate from a lab or a wet market?”
The comedy special was previously released to members of Rumble’s subscription-based platform Locals on Monday.
Brand’s annual Locals subscribers will have free access to Brandemic, though the pay-per-view option was made available to regular Rumble users on Thursday.
— Russell Brand (@rustyrockets) March 15, 2023
“Brandemic will offer hysterical and irreverent takes on hot-button topics, calling for freedom, unity, and sanity,” according to Rumble’s press release.
“We are excited to launch our first pay-per-view with Russell Brand, one of the most influential comedians in the world,” said Rumble Chairman and CEO Chris Pavlovski. “His hilarious and quick-witted approach to controversial topics is what makes him a top podcaster on Rumble and Locals.”
“The launch of our first pay-per-view also gives his fans more purchase options, along with the subscriber-based Locals platform,” Pavlovski continued. “This is an exciting step for Rumble, and our pay-per-view feature sets up a competitive form of monetization for our top creators.”
Brandemic is “a celebration of our return to freedom and a look at our shared, imposed insanity during the past two years,” according to the comedy special’s information tab.
In September, Brand announced an exclusive partnership with Rumble launching his daily show Stay Free With Russel Brand.
Other personalities also joined Brand by establishing exclusive partnerships with the streaming company.
Fellow comedian and podcaster Dave Rubin also revealed his program Rubin Report would move exclusively to Rumble in January.
Most recently, comedian and podcaster Steven Crowder announced his fan club “Mug Club” and his show Louder With Crowder would exclusively move to the streaming platform.
Rumble, founded by tech entrepreneur Pavlovski, is a Canadian-based YouTube competitor that brands itself as a neutral video platform and seeks to protect a free and open internet, according to the site’s story section.
The company acquired subscription-based Patreon competitor, Locals, founded by Rubin, in October 2021. A few months after purchasing Locals, Rumble announced it would go public after entering a deal with global financial services firm CF Acquisition Corp. VI (CFVI). Rumble was initially valued at $2.1 billion, and current stock prices for CFVI are trading at just over $8 per share.