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Rumble Announces Launch Of Creator Sponsorship Program

Advertisers Will Have Access To A Multi-Platform Database Of Creators To Provide Flexibility In Sponsorship Deals

Video streaming service Rumble announced the launch of an alpha version of its Creator Sponsorship Marketplace, which will soon be available in the Rumble Advertising Center (RAC).

The platform’s Creator Sponsorship Marketing is a platform-agnostic tool designed to facilitate transactions for sponsorships between advertisers and content creators, per Rumble’s press release.

Advertisers will be able to search, sort, and filter a database of Rumble’s exclusive creator podcasts along with other creators across multiple platforms.

Advertisers will also have flexibility to set up a variety of sponsorships amongst creators, including host-reads and product placements.

“Our vision for creators is to provide the best economic toolkit on the internet,” said Rumble Chairman and CEO Chris Pavlovski. “Launching the Creator Sponsorship Marketplace on RAC represents a major milestone toward this vision, and I can’t wait for advertisers to realize the value of our creator community and their audiences. We have seen some terrific conversions in the early days of testing this market manually, and now that we have the marketplace built to automate the sales process, we will have a strong foundation to scale this part of our business.”

The Creator Sponsorship Marketplace will initially receive an alpha release restricted to controlled testing, though a public beta test is expected to follow shortly after with a full public release by the end of the year, according to the announcement.

Rumble currently has exclusive content deals with comedian Russel Brand, journalist Glenn Greenwald, and musicians DJ Akademiks and JiDion.

Rumble, founded by tech entrepreneur Pavlovski, is a Canadian-based YouTube competitor that brands itself as the neutral video platform and seeks to protect a free and open internet, according to the site’s story section. Pavlovski currently serves as the company’s Chief Executive Officer.

The company acquired subscription-based Patreon competitor, Locals, founded by comedian and podcaster Dave Rubin, in October 2021. A few months after purchasing Locals, Rumble announced it would go public after entering a deal with global financial services firm CF Acquisition Corp. VI (CFVI). Rumble was initially valued at $2.1 billion, and current stock prices for CFVI are trading at about $9.70 per share.

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