X CEO Linda Yaccarino said she was “deeply committed to the truth” amid the platform’s latest lawsuit against liberal media watchdog group Media Matters.
The X CEO said their lawsuit has “everyone’s attention” after the nonprofit published a Thursday article which claimed a series of legacy companies were placing ads on X despite the social media platform publishing “pro-Nazi content.”
X owner and tech mogul Elon Musk announced the “thermonuclear lawsuit” against Media Matters in a Thursday post to the platform.
The lawsuit claims Media Matters’ story “completely misrepresented the real user experience on X.”
The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company pic.twitter.com/55vl7PspaQ
— Elon Musk (@elonmusk) November 18, 2023
“X works to protect the public’s right to free speech,” the platform elaborated in a statement. “But for speech to be truly free, we must also have the freedom to see or hear things that some people may consider objectionable. We believe that everyone has the right to make up their own minds about what to read, watch, or listen to because that’s the power of freedom of speech.”
The lawsuit further claimed Media Matters and legacy media outlets “undermine freedom of expression” and see it as a “threat to their ideological narrative and those of their financial supporters.”
Following the publication of Media Matters’ story, legacy outlets including Apple and IBM began pulling ads from the platform.
Yaccarino commented on X’s lawsuit in a Monday post.
“What we’re doing at X matters and has everyone’s attention. I believe deeply in our vision, our team, and our community,” Yaccarino said. “I’m also deeply committed to the truth and there is no other team on earth working as hard as the teams at X. When you’re this consequential, there will be detractors and fabricated distractions, but we’re unwavering in our mission. Thank you for standing with us!”
What we’re doing at X matters and has everyone’s attention. I believe deeply in our vision, our team, and our community. I’m also deeply committed to the truth and there is no other team on earth working as hard as the teams at X. When you’re this consequential, there will be…
— Linda Yaccarino (@lindayaX) November 20, 2023
A series of influential accounts and independent media personalities began pledging to purchase ads on X in response to the boycott by legacy companies, including Seth Dillon of the Babylon Bee and Timcast owner and CEO Tim Pool.
“Timcast.com will commit $250,000 towards ad buys on X over the next few months,” Pool wrote in a Saturday post.
Timcast is officially joining Seth Dillon and @TheBabylonBee in their effort to support X and Musk's effortshttps://t.co/ywk7kUlRrO will commit $250,000 towards ad buys on X over the next few months https://t.co/W6sQa0QwMU
— Tim Pool (@Timcast) November 18, 2023
Former professional kickboxer Andrew Tate also pledged to purchase $1 million per month worth of ads on X.
“I will advertise X on X,” Tate wrote. “I will literally promote your own platform on this platform.”
“1,000,000 USD a month,” he pledged. “You don’t need other advertisers.”
I will advertise X on X, I will literally promote your own platform on this platform.
1,000,000 USD a month.
You dont need other advertisers.
Simply let me know where to pay @elonmusk
— Andrew Tate (@Cobratate) November 19, 2023
“Simply let me know where to pay Elon Musk,” he added.
Other notable personalities pledging to purchase ads on the platform include podcasters Benny Johnson and Jeremy Hambly of The Quartering among others.
UPDATE: Companies and individuals pledging ad spends on 𝕏 in support of Free Speech in the wake of the misleading Media Matters hit piece:
— ALX 🇺🇸 (@alx) November 19, 2023