OnlyFans, a platform widely known for its creators taking their clothes off, is now doing the opposite and running a competition to create clothing.
On Thursday, the company announced the OnlyFans Creative Fund Fashion Edition, which they describe as “a fashion-focused initiative that will serve as a platform for rising talent.”
Contestants will be reviewed by judges Law Roach, Sir John, and Maeve Reilly. The competition will be documented as a series for OFTV.
“Those seeking to apply for the OnlyFans Creative Fund: Fashion Edition can enter five of their best designs or stylized looks alongside a short submission video via online application. The lucky six who make the cut will then be flown out to Los Angeles to participate in the final stages of the Creative Fund selection process. This experience will also be documented on OFTV, the platform’s free streaming service and app,” the company said in a press release.
The first-place winner will receive $50,000 to be used towards furthering their fashion career, and second and third-place winners will get $25,000 each.
In addition to the cash prize, fashion powerhouse Rebecca Minkoff will mentor the winners.
“The Creative Fund allows us to develop opportunities for creators in a particular field. OnlyFans gives all creators a platform to express themselves, and by focusing on fashion, we’re able to shine a spotlight on a new wave of creators in this inventive category as they look towards the future,” OnlyFans CEO Ami Gan said in a statement provided to Timcast.
Maeve Reilly, celebrity stylist and founder of the brand The Local Love Club, said in a statement that she is excited to see what contestants bring to the table.
“The OnlyFans Creative Fund is a great opportunity for those looking to jump into a fashion-related career. It gives contestants an opportunity to showcase their work and get advice from people that they might not be able to reach otherwise, like Law, Sir John and me. I’m excited to see what the finalists bring to the table!” Reilly said.
This is OnlyFans’ second creator fund. The first was launched in the UK in 2021, emphasizing music. They subsequently awarded cash prizes to four UK-based musicians.