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‘Shrinkflation’ Hits Grocery Store Shelves Across the US, Smaller Products at Higher Prices


Grocery Store/Dean Hochman/Creative Commons

Americans are paying more for smaller packages as companies battle supply chain disruptions, vacant positions, and rising inflation — a new phenomenon known as “Shrinkflation.”

Examples include shrinking products like oatmeal, tuna cans, pretzels, paper towels, and ice cream containers.

A tub of Breyers Ice Cream, for instance, shrunk from 64 ounces to just 48 ounces – a 25% reduction.

“It’s really a way to conceal higher prices,” said Kim Sovell, a marketing professor at the University of St. Thomas. “We’re very deterred by price increases. We’ll switch brands. … We focus on cost over quantity. Cost over quality.”

“We check prices every time we shop but we rarely check weight,” she added.

Other examples include Huggies Diapers and Cottonelle toilet paper. Both products will increase prices by 4% to 9% throughout next year.

“Any time we start slowing down manufacturing and shipping while in the U.S. demand for products is high, what we’re going to see is supply not being able to meet demand, which is a sure-fire way to have increased prices,” Sovell added. “We’ll come to realize that maybe it isn’t necessarily devious or sneaky but necessary … for business, necessary to keep providing us the products that we want to be able to use.”

Read the full report at CBS Minneapolis.

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4 responses to “‘Shrinkflation’ Hits Grocery Store Shelves Across the US, Smaller Products at Higher Prices”

  1. prcntm says:

    This isn’t new, it’s just that prices have gotten so bad we’re actually starting to notice the shrink. I remember when I could buy a Zero Bar and had to drag that sucker home behind the car. Today the same priced candy bar barely stretches the width of my palm.

  2. UppityG says:

    ALSO: the stupid burger menu continues to self pop out requiring me to close the fucking piece of shit rather than get on with reading. Why in the hell it is STILL NOT REPAIRED is a complete mystery.

    It is THE reason I don’t take advantage of my membership as much as I used to.

  3. UppityG says:

    Shaving down product weight to keep from raising the shelf price is a tactic that has been use a long, long time. Only now are the newest generations, Zoomer et al, are seeing it for themselves and find it offensive. Trust me, when it happened to us at the same age, so did we. But, we didn’t protest, we went along with it because we couldn’t really blame them. We knew that if we were in their shoes, we’d think it was darn clever.

    Highly recommend everyone either make do with less or craft a personal work around. That’s what was done during the Great Depression. As a child of the children whose parents personally lived that horrible time, we learned to reuse, repair, repurpose and recycle back when making ends meet demanded it, not because it became trendy.

  4. Wolv256 says:

    Well we probably shouldn’t be buying “packaged” products anyways.

    That said, China and the Great Reset can go to Hell.