Conservative media outlet the Daily Wire released a second advertisement for their new chocolate bar line.
Last week, the Daily Wire launched Jeremy’s Chocolate in response to Hershey’s featuring a biological male identifying as a transgender woman in their International Woman’s Day campaign titled, “#HERForSHE.”
Friday’s advertisement features the Daily Wire’s Brett Cooper, who appeared in the initial advertisement and hosts The Comments Section With Brett Cooper, turning down makeup and wardrobe options.
“I’m going to make one decision a lot easier,” Cooper says. “When you’re craving chocolate, there’s only Jeremy’s Chocolate.”
Cooper noted Jeremy’s Chocolate’s two offerings between She/Her, a milk chocolate bar, and He/Him, a milk chocolate bar with nuts.
“One of them has nuts,” Cooper says, echoing co-CEO Jeremy Boreing’s statement in their first advertisement.
you know the drill. 🍫https://t.co/RcYlWg1Si3 😉 pic.twitter.com/VwnAShy0Oc
— Brett Cooper (@imbrettcooper) March 10, 2023
Jeremy’s Chocolate is an extension of the Daily Wire’s Jeremy’s Razors brand introduced last year.
“The people asked and we answered,” said Daily Wire co-CEO Jeremy Boreing in a press release issued to Timcast News. “Thanks to Jeremy’s Chocolate, you can stop eating chocolate that hates you. Harry’s Razors hates you; Disney hates you; and now Hershey’s hates you. As long as corporations and institutions across America continue to alienate half the country, The Daily Wire will continue building alternatives. Stop giving your money to woke chocolate companies that hate you.”
Hershey’s received backlash from fans as social media erupted with #HersheysHatesWomen and #BoycottHersheys. Far Johnstone, who is a self-described “2SLGBTQUIA+ Advocate,” has previously expressed support for placing biological males who identify as women in women’s prisons.
Jeremy’s Razors was introduced after former Daily Wire advertiser Harry’s Razors revealed their decision to drop the conservative podcast company in March 2021 over “values misalignment” regarding host Michael Knowles’ comments on gender and transgenderism.
One year after Harry’s Razors dropped the outlet, Boreing released a three-and-a-half minute advertisement referred to as “The Greatest Commercial Ever” introducing Jeremy’s Razors.
The advertisement featured Boreing driving a sports car, playing a concert, and shooting the Harry’s logo with a flamethrower.
“Stop giving your money to woke corporations who don’t think you deserve their product,” says Boreing. “Give it to me instead.”
The Daily Wire’s razor brand has since expanded and introduced other men’s grooming products including shampoo, conditioner, and soap.