Children’s toy shop Build-a-Bear has announced a collaboration with Ru Paul and released a drag queen-themed teddy bear.
While the bear is said to be marketed toward adults, it is featured on the main page of the website before Easter gifts.
The bear is part of The Bear Cave, which sells bears with Friends, Star Wars, and other themes.
Remember: there’s absolutely no agenda to groom your kids. Don’t be ridiculous. On an unrelated note, @buildabear is selling a drag queen stuffed bear for children. pic.twitter.com/c0uB5Odcfj
— Matt Walsh (@MattWalshBlog) March 30, 2023
Ru Paul announced the collaboration with a video on Instagram.
“I feel like a proud parent,” RuPaul said while unboxing the bear.
View this post on Instagram
When you click on the Ru Paul branded bear, you are met with a pop-up that says, “The Bear Cave™ is filled with unexpected collabs and unique plush gifts, intended for shoppers 18 and older.”
The bear comes in a wig and gold sequin dress, gold eye shadow, winged eyeliner, and red lipstick — with optional high heels for purchase.
I’m told that the bear is sold in a section of the site that’s “intended for 18+ shoppers.” Except that they have the drag bear right on the front page, front and center, alongside the Easter merchandise.
— Matt Walsh (@MattWalshBlog) March 30, 2023
“Start your engines—RuPaul Bear is ready to sashay into your collection!” the item description reads. “Mama Ru makes her debut on the Build-A-Bear mainstage in the form of the first-ever RuPaul Bear! RuPaul Bear is ready for any Eleganza Extravaganza thanks to her signature wig, gold sequin dress and matching shoes included in this glamazon gift set.”
The description continues, “the RuPaul logo is also featured on her gold paw pad. Give our ultra cute RuPaul gifts to surprise any of your squirrel friends obsessed with the hit franchise. And remember—if you can’t love yourself, how in the hell are you gonna love somebody else? Can we get an AMEN?”
An additional description continues to play on the taglines from Ru Paul’s Drag Race television show.
“Cover BEAR! Put the fur in your walk. Head to paw, let your whole body talk,” the website reads.
