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Bourbon Company Tells People to Stop Buying Their 'Rittenhouse Rye' to Celebrate Trial Outcome


Bourbon distiller and distributor Heaven Hill is telling people not to buy their Rittenhouse Straight Rye to celebrate the verdict in the Kyle Rittenhouse trial.

The company took to Twitter to let people know that they do not want certain customers buying their product.

In a three-tweet thread, the company said that they “have been disheartened to learn that some individuals and businesses have been using our Rittenhouse Straight Rye Whiskey brand to celebrate the Kyle Rittenhouse case verdict, despite the profound loss of life from those events.”

“There is no link between our Rittenhouse Rye brand, which was started post-prohibition to commemorate Rittenhouse Square, and this case. It is our strongly held belief that in serious matters such as this, where lives were lost and people deeply affected,” the statement continued. “There is no cause for celebration, but instead deep reflection on how we can make the world a more peaceful and respectful place for all.”

A jury of his peers found Rittenhouse “not guilty” for fatally shooting two men and wounding of a third during a riot in Kenosha, Wisconsin in August, 2020.

As people reacted to the verdict, many took the opportunity to show off their Rittenhouse Rye.

Some people even used the rye to create their own themed cocktails.

While supportive bars offered drink specials featuring the liquor — until they were censored at least.

Heaven Hill has not responded to the hundreds of conservatives who have now asserted that they will no longer be purchasing their products.

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9 responses to “Bourbon Company Tells People to Stop Buying Their ‘Rittenhouse Rye’ to Celebrate Trial Outcome”

  1. darkktur says:

    Added to my cancel list. What else do they make so I can cancel that too?

  2. Kr0nWayne says:

    Heaven Hill Brands: “Don’t buy our product unless you agree with our politics!”
    Me: “Okay, done. Piss off forever. Lots of good bourbon & rye options out there”

  3. Masshole says:

    They want us to morn the passing of 2 violent criminals (one of which was a convicted child molester) who were in the act of stupidly assaulting someone who had a gun when they were killed in self defense by their victim, but we aren’t supposed to celebrate a young man being acquitted of a crime he did not commit? These people….what scum…

  4. Wolv256 says:

    Fine, boycott Rittenhouse Rye. I will never purchase your product ever again, you Commie scumbags. You sell poison anyways.

  5. UppityG says:

    All they had to do was be quiet. But no.

  6. 0xdeadface says:

    If this article had been about how the company supported Kyle, then I would have bought this product to support that message and now I know to never buy this brand. Thank you free speech!!

  7. matthiku says:

    Welcome to the world of the leftists and “sick sociopaths”, as Tim likes to phrase it ….

  8. worttito says:

    Looks like im going to the liquor store after work. I wonder if they tweeted for clout, dollar bills ya’ll.

  9. prcntm says:

    We did mourn the loss of life after the riots. And it sucks that those traumatic and painful events were brought back up by this trial. But that shouldn’t stop people from being happy for Kyle or the outcome of the trial.

    I also find it severely disturbing that this is really close to an overt attempt to TELL people how to feel. “Don’t celebrate what you feel happy about, folks. We’ll tell you when it’s appropriate to feel joy.”