'Blaze Your Glory!!': Twitter Officially Rebrands As 'X' In App Store, Icon Changes

Elon Musk: 'Something Special Coming Soon'

By Christopher Bertman  |  July 31, 2023

X, formerly known as Twitter, has officially updated their app icon to resemble the social media platform’s rebrand.

Last week, tech mogul Elon Musk, who acquired the platform last October, announced the X rebrand in a series of tweets.

“Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said revealing the rebrand would be implemented incrementally.

Shortly after Musk’s announcement, the platform’s new logo appeared on the desktop site in place of the original bird logo.

On Friday, newly appointed CEO Linda Yaccarino announced the change in a Friday post.

“Time to update,” she wrote, including an image of X’s new default app icon.

Yaccarino also polled X users on a new handle update from @lindaycaas. The newly appointed CEO later changed her handle to @lindayax after receiving 67.3% favorability among over 40,000 participants.

Last week, X’s San Francisco, California headquarters began removing old Twitter signage and began construction on a X logo displayed on the building’s rooftop.

Musk shared the new logo at the San Francisco location in a Saturday post.

In another post, Musk teased more changes to the platform writing: “Something special coming soon.”

Early Sunday morning, Musk posted “blaze your glory!!”

Users noted the phrase was featured on X’s page in app stores following new updates to the platform

Other users noted the app’s verbage of “tweet,” originally made famous through the platform’s Twitter years, was renamed “post.”

The X owner also commented on speculation over the platform moving its headquarters away from San Francisco saying, “We will not.”

“Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco,” Musk wrote. “Moreover, the city is in a doom spiral with one company after another left of leaving. Therefore, they expect X will move to.”

“We will not.”

“You only know who your real friends are when the chips are down,” he concluded. “San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend.”

As of Monday afternoon, X has phased out most of Twitter’s previous branding aside from several instances of the platform’s former bird logo.

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