Big Tech /

Trump's Truth Social Partners with Rumble

Both companies focus on ending cancel culture and allowing broad support for free speech

On Friday, Rumble announced that Former President Trump’s social media venture, Truth Social, had migrated its entire platform to the video hosting company’s cloud platform. 

Trump Media & Technology Group entered the partnership with Rumble to host its services as the two companies focus on more transparency in news and freedom of speech. 

In a press release on Friday morning, Rumble said, “This migration will enable the Truth Social platform to scale significantly on a new and cancel-culture-free cloud platform.”

Rumble’s CEO, Chris Pavlovski, said, “We are excited to partner with one of the fastest-growing social media companies on the internet.”

On Jan 8, 2021, Twitter banned Former President Trump from its platform. 

“After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence,” the company said in a statement.

The move by Twitter seems to be the catalyst that led the former President to explore and ultimately launch Truth Social. 

Truth Social notes that it is a Big Tech alternative seeking to create a free-speech haven without viewpoint discrimination or oppressive censorship. In October 2021, Truth Social, under Trump Media & Technology Group, entered into a merger agreement with Digital World Acquisition Company (DWAC), taking the company public. 

The partnership with Rumble appears to be a fit in terms of focus and company culture.

According to Rumble, the company is a “high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the Internet to its roots by making it free and open once again.”

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