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Facebook's Parent Company Meta Ventures Into Retail

The store is intended to 'help people make that connection to how our products can be the gateway to the metaverse in the future'


On Monday, Meta announced the Meta Store, which will be the company’s first attempt at selling its physical products in a retail envornment.

The store will focus on the cutomer exprience of its products, and offer some of it’s physical product for sale, including the Quest 2 virtual reality headset by Oculus and Portal video calling device. The retail location will also offer demos of the Ray-Ban Stories smart glasses, developed in partnership with Ray-Ban. However, that product will still be sold only through the Ray-Ban website.

For now, there will only be one Meta Store location, based at the company’s operational campus in Burlingame, California.

In a blog post on Monday, Meta said its store would allow people to demo various products and would also include a VR space that allows customers to try out its native VR software. Meta said the VR demos would be projected on a large LED screen in the store for others to see.

“The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future,” Martin Gilliard, the head of the Meta Store, said in the post.

Meta is the newest tech company to open a retail store to to engage the public and offer it’s physical products for sale. Last year, Google opened one store in New York to test the retail market. Apple has long been a major player in the retail market, with it’s stores providing a large part of its core business.

Microsoft, however, has not had as much success with the retail. The tech company closed all of its 83 stores in 2020. The company reconfigured a handful of locations to offer product learning and experiences where they started selling some products in 2021. 

Meta has not announced any plans at this time to expand beyond the flagship location in Burlingame, California.

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