Daily Wire CEO Jeremy Boreing seeks to take away business from Harry’s Shave Company after they ended their advertising agreement with the media outlet over a “values misalignment,” they said.
After it aired, a Twitter user spoke out, saying he felt the views of the guest were “homophobic and transphobic.”
Harry’s responded to the user and promptly cut ties with Daily Wire.
“We’ve ended our relationship with this show & are looking into our sponsorships to prevent any values misalignment going forward,” the company tweeted.
Thanks for bringing this up. We condemn the views in this video, which are inexcusable & at odds with our longtime support of the LGBTQ+ community. We've ended our relationship with this show & are looking into our sponsorships to prevent any values misalignment going forward.
— Harry's (@harrys) March 20, 2021
As a result, Boreing decided to fight back.
In a Twitter post, Boreing said, “Harry’s makes great razors. That’s why we’ve been proud to advertise them for years. We know [Harry’s] doesn’t share our values. Who cares? Economic decisions shouldn’t be political decisions. But now Harry’s has decided to declare that conservatives don’t deserve great razors.”
Harry’s makes great razors. That’s why we’ve been proud to advertise them for years.
We know @harrys doesn’t share our values. Who cares? Economic decisions shouldn’t be political decisions.
But now Harry’s has decided to declare that conservatives don’t deserve great razors. https://t.co/LAUvQL0DxG
— Jeremy Boreing (@JeremyDBoreing) March 22, 2021
Boering and his associates have now started a campaign against Harry’s on ihateharrys.com and launched their own product called Jeremy’s Razors.
In a statement on the website, Boreing said, “We told them [Harry’s], if you ever denounce our audience, we will spend the energy we would promoting you, doing the opposite… Harry’s and their ilk don’t want you in their world—but I want you in mine. So, stop giving your money to people who hate you. Give it to me instead.”
The video for the launch is laden with humor, and a direct statement against what Boreing calls “woke” culture in consumer products and advertising.
A year ago, Harry’s Razors advertised on our shows. But then, they pulled their ads due to “values misalignment”. Introducing Jeremy’s Razors. Stop giving your money to woke corporations that hate you. Give it to the god-king: https://t.co/DLWEe8hraR pic.twitter.com/yt5gVG8pl0
— Daily Wire (@realDailyWire) March 22, 2022
Pre-orders are now available on Jeremy’s Razors website. Customers can order their shave kit, along with a regular subscription to blades.