Bud Light is attempting to win back conservative voters with new camo print bottles and images from the “Folds of Honor” program.
The temporary redesign will apply to Budweiser and Bud Light aluminum bottles.
According to a report from the New York Post, Anheuser-Busch, Bud Light’s parent company, held a meeting with distributors at its US headquarters in St. Louis last week.
During the meeting, the company discussed how it could win back customers after a conservative boycott over its partnership with transgender activist and influencer Dylan Mulvaney caused sales to plummet.
“Anheuser-Busch will produce bottles with a camouflage print and images of the ‘Folds of Honor’ program, which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders, according to the executive,” the report states.
The report also noted that “nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week ended May 6 — slightly worse than the 23.3% decline for the week ended April 29, according to data from Bump Williams Consulting and NielsenIQ data.”
“Sales of other Anheuser-Busch brands also continued to drop, albeit at a slower rate than the week before. Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week,” the report states. “Meanwhile, rival beer brands competing against Bud Light — the No. 1 beer in the US, generating revenue of $4.8 billion last year — are grabbing market share at a faster clip as Anheuser-Busch grapples with the fallout over its ill-fated tie-up with the transgender influencer that launched April 1.”
Mulvaney is a biological adult male that has been living as a “girl” for just over a year. He has become a controversial figure over his “Days of Girlhood” series on TikTok — and meeting with President Joe Biden on “Day 222 of being a girl” to advocate for allowing minors to transition.
“I’m ready to step up and show that trans people are not going anywhere and that trans kids deserve a fighting chance to be their true selves.” Mulvaney said at the time.
Mulvaney has over 10 million followers on TikTok and 1.7 million on Instagram.
Several LGBTQ bars and organizations are also boycotting Anheuser-Busch, claiming that the company did not do enough to defend Mulvaney.
